Abram Games - Maximum Meaning Minimum Means

We were delighted to feature the work of Abram Games, one of the pivotal graphic designers of the 20th century. The title of the exhibition was derived from one of Games’ personal mottos – Maximum Meaning Minimum Means, a philosophy which he applied in his graphic images that featured on posters, stamps and advertising campaigns.

His bold, colourful and stylised graphic designs were seen throughout Britain and beyond, due to his work with well-established clients, including the Financial Times, Penguin Books, Guinness, British Airways and London Transport to name a few. During his career, which spanned 6 decades, Games was chosen as the official War Poster Designer of World War II, was appointed as a Royal Designer for Industry and created work for the Queen. He was awarded an OBE in 1958.

We also exhibited some of Abram Games’ inventions, including the Cona Coffee maker and portable paper copier.

Abram Games: Maximum Meaning Minimum Means was originally organised by the Design Museum,

London and the Estate of Abram Games. The exhibition was made possible by a grant from

The Wellcome Trust. The Exhibition Tour was organised by the Estate of Abram Games